Great point about value. The true ceiling to your price is the perceived differential value of your offering. So, if your client perceives that you will create

Great point about value. The true ceiling to your price is the perceived differential value of your offering. So, if your client perceives that you will create $1M in value, you may be able to charge $300K for that. However, if the client perceives that someone else can deliver the same $1M for $100K, you can only charge $100K. However, too many people get caught up in the $100K vs $300K, or, even worse, the $100/hr vs $300/hr, rather than the "here's why you get $1M in value instead of $200K in value."