If you are non-technical invest your time into learning how to build, or paying someone to build MVPs. Once a product has some traction, bringing in talent will

If you are non-technical invest your time into learning how to build, or paying someone to build MVPs. Once a product has some traction, bringing in talent will be easier and certainly cheaper (equity-wise). If you are a technical founder, invest your time into learning marketing. It really only takes trial and error.