I dont understand this sentence at all - "The students have no incentive to shop around and keep costs down while going to school." . There is a direct financia

I dont understand this sentence at all - "The students have no incentive to shop around and keep costs down while going to school." . There is a direct financial incentive to shop around and save on the cost of an education, which in most cases is one of the larger financial outlays in a persons life.