4 ms·

I first learned about Nooyl after reading this PA comic trilogy back in '11 http://www.penny-arcade.com/comic/2011/01/03 http://www.penny-arcade.com/comic/2011/

• gumby 11y ago
  That comic is right on. I remember being shocked when I met the lead engineer on Pringles. He was understandably quite proud of the engineering problems they'd solved. I shouldn't have been shocked. He is a food engineer. Sounded like a joke title, but the supermarket shelves have more engineering in them as the shelves of Best Buy. I threw in the towel and pretty much buy raw food, bread from bakeries that can't afford all the soy supplements etc. The manufactured stuff I guy (bread, butter etc) costs a lot more because the labor content of the food is higher. Luckily I can afford it. I am morally unclear on the value of the engineered food. On one hand it's true, we have calories and vitamins, fibre etc in the hands of people who in an earlier age couldn't afford it. On the other hand the nutritional value available to poorer people is still lower than the wealthy.