Do one thing and do one thing well doesn't equal do one simple thing. Furthermore, ls can actually do One Thing Only if this is enough for you and that is plain

Do one thing and do one thing well doesn't equal do one simple thing. Furthermore, ls can actually do One Thing Only if this is enough for you and that is plain ls. What would be the better alternative? Have multiple ls, ls-color, ls-long-color, etc? The discussion about Unix philosophy, standards, etc is a different story but I did not see that from the articles examples.