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I believe that running the ad after the end of a YouTube video might want to make me watch the ad. I've never skipped an ad that came after the end of a TED vid

by susam 11y ago

I believe that running the ad after the end of a YouTube video might want to make me watch the ad. I've never skipped an ad that came after the end of a TED video, partly because the ads that come there are generally very well made and grip my attention right from the first second. For websites as well as videos, I believe if the main content is showed first without any distracting elements and then the ad is showed at the bottom of a page or at the end of a video, I would not mind the ad at all and it would increase the likelihood of paying attention to the ad, provided I reach the end of the content.

smhg 11y ago
That sounds like a much better idea. Views might be significantly less, but conversion rates might go up. You no longer annoy people and it is much more like a regular banner ad: it never blocks the main content. But you would expect they tried everything and the current ads are the ones that work best. Which is a bit disturbing (and the base for my earlier question).