> mutual win-win value to consumers and end users and companies that learn to understand the data Isn't it up to consumers to decide whether it is a "win" for

> mutual win-win value to consumers and end users and companies that learn to understand the data Isn't it up to consumers to decide whether it is a "win" for them? Many do not. I don't feel it's a win for me, at least not as it's currently structured. > The problem at the moment is that this issue has become recognised as a way to attack advertising based internet companies and is thus being exploited by their competitors. Do you have something to support this? It sounds a little conspiratorial.