I agree with you completely. I get that its hard to find a decent way for Google to monetize YouTube without being blocked and throwing ads in the users' faces.

I agree with you completely. I get that its hard to find a decent way for Google to monetize YouTube without being blocked and throwing ads in the users' faces. But when I have to watch a 30 second ad for a popular video that may only be a few minutes in length, I get pretty frustrated and just wait for the skip button without even taking in the ad. If most users are like this, which it seems so, then Google would be better off trying to come up with a different scheme because this isn't even effective advertising anymore.