Such campaigns are necessary to build awareness and it happens in an incremental fashion initially... People then join efforts like this more readiliy... http:

Such campaigns are necessary to build awareness and it happens in an incremental fashion initially... People then join efforts like this more readiliy... http://www.folomojo.com/indias-biggest-clean-up-effort-chennai-is-raising-an-army-to-fight-the-war-against-plastic/ http://www.folomojo.com/indias-biggest-clean-up-effort-chenn... Hopefully it would lead to a tipping point in whole attitude and stop people littering unashamedly while keeping their living quarters clean..