I highly recommend this book, which provides a super good framework to think about the situation you're in: http://www.amazon.com/Good-They-Cant-Ignore-You/dp/1

I highly recommend this book, which provides a super good framework to think about the situation you're in: http://www.amazon.com/Good-They-Cant-Ignore-You/dp/1455509124 http://www.amazon.com/Good-They-Cant-Ignore-You/dp/145550912... (Not related to author / book at all, just read it recently and found it very useful)