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> Ads do work and the data for decades has proven it. Many people do benefit from eventually finding and buying products/services that they want/need. Rather n

• manigandham 11y ago
  The reason there's so much spending on digital ads is because its returns so many accurate metrics on how the ads are being seen and interacted with. If you're referring to whether people respond to ads, that's also been proven by hundreds of studies and the entire advertising industry. It's pretty easy to quantify sales before and after something as simple as a billboard to show that there's an increase. Nielsen alone has done lots of in-depth scientific analysis on this. This industry is pretty advanced and uses lots of science and data, contrary to what you might imagine. What is wrong with the 2nd sentence? Lots of people find what they're looking for through ads. They dont just have to be digital, simple things like coupons in newspapers still have massive reach and sales ROI. There's nothing wrong with it.
  • Nadya 11y ago
    This is a larger issue with how easily impressionable people are. They are largely influenced by advertisements - even the people who deny that ads have any affect on them to purchase products they've seen in ads (can't remember where the study was done). It works because of all the wrong reasons, in my opinion. Which is why I go so far out of my way to avoid purchasing things from ads.