3 ms·
Anyone know of any studies on the effects of ad overload / negative associations with brands / products which are heavily advertised? There seems to be a line b
by seanp2k2 11y ago
Anyone know of any studies on the effects of ad overload / negative associations with brands / products which are heavily advertised? There seems to be a line beyond which advertising more heavily does more harm than good (that's my theory, anyway).