4 ms·

Ads that you don't pay attention to are useless to the advertisers so they won't stop doing intrusive ads

by swang 11y ago

kentt 11y ago
You can't seriously be saying that Google's text ads don't work? What are you getting at. I think the parent wants a reasonable balance between effective ads and ads that don't degrade the content by being obtrusive.
Nadya 11y ago
Advertisements are useless to advertisers if I refuse to buy their products based entirely on the fact that I've seen an ad for their product. So the jokes on them. I keep a spreadsheet where I add products/brands that have somehow snuck past my adblocker. I avoid buying from them altogether and will look for similar or offbrands. I do have a few exceptions to this rule. If enough of my friends/coworkers can testify on the products behalf, I may purchase it because it seems to be a good product. If I already have purchased the product in the past and enjoy it and later see it in an advertisement - I already know I like and buy the stuff so it doesn't get added. Imagine how fewer advertisements you'd see if more people kept a personal blacklist? :) "But how will you hear about _____"? The same way anyone eventually hears about any great product: word of mouth.
- manigandham 11y ago
  You are absolutely not the norm. Ads do work and the data for decades has proven it. Many people do benefit from eventually finding and buying products/services that they want/need.
  - 6d0debc071 11y ago
    > Ads do work and the data for decades has proven it. Many people do benefit from eventually finding and buying products/services that they want/need. Rather nebulous claim. And it's not clear that the second sentence is even talking about the same thing as the first.
    - manigandham 11y ago
      The reason there's so much spending on digital ads is because its returns so many accurate metrics on how the ads are being seen and interacted with. If you're referring to whether people respond to ads, that's also been proven by hundreds of studies and the entire advertising industry. It's pretty easy to quantify sales before and after something as simple as a billboard to show that there's an increase. Nielsen alone has done lots of in-depth scientific analysis on this. This industry is pretty advanced and uses lots of science and data, contrary to what you might imagine. What is wrong with the 2nd sentence? Lots of people find what they're looking for through ads. They dont just have to be digital, simple things like coupons in newspapers still have massive reach and sales ROI. There's nothing wrong with it.
      - Nadya 11y ago
        This is a larger issue with how easily impressionable people are. They are largely influenced by advertisements - even the people who deny that ads have any affect on them to purchase products they've seen in ads (can't remember where the study was done). It works because of all the wrong reasons, in my opinion. Which is why I go so far out of my way to avoid purchasing things from ads.
anigbrowl 11y ago
I do pay attention to low-profile ads. And I feel well-disposed towards those advertisers, whereas intrusive advertisers go on my mental blacklist and I select against their offerings when I go shopping.
- seanp2k2 11y ago
  Anyone know of any studies on the effects of ad overload / negative associations with brands / products which are heavily advertised? There seems to be a line beyond which advertising more heavily does more harm than good (that's my theory, anyway).

Ads that you don't pay attention to are useless to the advertisers so they won't stop doing intrusive ads

by swang 11y ago

Ads that you don't pay attention to are useless to the advertisers so they won't stop doing intrusive ads

kentt 11y ago

You can't seriously be saying that Google's text ads don't work? What are you getting at. I think the parent wants a reasonable balance between effective ads and ads that don't degrade the content by being obtrusive.

Nadya 11y ago

Advertisements are useless to advertisers if I refuse to buy their products based entirely on the fact that I've seen an ad for their product. So the jokes on them. I keep a spreadsheet where I add products/brands that have somehow snuck past my adblocker. I avoid buying from them altogether and will look for similar or offbrands. I do have a few exceptions to this rule. If enough of my friends/coworkers can testify on the products behalf, I may purchase it because it seems to be a good product. If I already have purchased the product in the past and enjoy it and later see it in an advertisement - I already know I like and buy the stuff so it doesn't get added. Imagine how fewer advertisements you'd see if more people kept a personal blacklist? :) "But how will you hear about _____"? The same way anyone eventually hears about any great product: word of mouth.

manigandham 11y ago
You are absolutely not the norm. Ads do work and the data for decades has proven it. Many people do benefit from eventually finding and buying products/services that they want/need.
- 6d0debc071 11y ago
  > Ads do work and the data for decades has proven it. Many people do benefit from eventually finding and buying products/services that they want/need. Rather nebulous claim. And it's not clear that the second sentence is even talking about the same thing as the first.
  - manigandham 11y ago
    The reason there's so much spending on digital ads is because its returns so many accurate metrics on how the ads are being seen and interacted with. If you're referring to whether people respond to ads, that's also been proven by hundreds of studies and the entire advertising industry. It's pretty easy to quantify sales before and after something as simple as a billboard to show that there's an increase. Nielsen alone has done lots of in-depth scientific analysis on this. This industry is pretty advanced and uses lots of science and data, contrary to what you might imagine. What is wrong with the 2nd sentence? Lots of people find what they're looking for through ads. They dont just have to be digital, simple things like coupons in newspapers still have massive reach and sales ROI. There's nothing wrong with it.
    - Nadya 11y ago
      This is a larger issue with how easily impressionable people are. They are largely influenced by advertisements - even the people who deny that ads have any affect on them to purchase products they've seen in ads (can't remember where the study was done). It works because of all the wrong reasons, in my opinion. Which is why I go so far out of my way to avoid purchasing things from ads.

anigbrowl 11y ago

I do pay attention to low-profile ads. And I feel well-disposed towards those advertisers, whereas intrusive advertisers go on my mental blacklist and I select against their offerings when I go shopping.

seanp2k2 11y ago
Anyone know of any studies on the effects of ad overload / negative associations with brands / products which are heavily advertised? There seems to be a line beyond which advertising more heavily does more harm than good (that's my theory, anyway).