I think we'd be better off giving families an option for a "public page". Focusing on SEO over SEM would be a better long term goal. The CAC and conversion nu

I think we'd be better off giving families an option for a "public page". Focusing on SEO over SEM would be a better long term goal. The CAC and conversion numbers didn't make sense with the small test we did for SEM. then again, that might be a bad way of looking at it since we used such a small sample.