I understand your position, I have been the face and failed. Failure sucks. Also when your name is on the business, you can't say "I have to check with the boss

I understand your position, I have been the face and failed. Failure sucks. Also when your name is on the business, you can't say "I have to check with the boss" as every customers knows that you are that boss. I think though that Virgin group of companies would be less successful and well known if Richard Branson was not such a face for all the companies. Steve Jobs persona was a factor in Apple, as is Elon Musk's persona is helpful to Tesla and SpaceX. At best it is a double edge sword, good and bad all in one. I am sure Nikki Durkin will rise again.