if you really want to help, help him sell his product or service. if i had a friend in business trouble this would be the first thing to enter my mind. in fac

if you really want to help, help him sell his product or service. if i had a friend in business trouble this would be the first thing to enter my mind. in fact, it's the first thing that popped into my mind when i read your post. i would give up hours of my day, sacrificing a small amount of input to my own business, to help his make it through the squeeze. i know this because i've done it before in the past. the fact that this hasn't occurred to you tells me you aren't the right type to help/advise him in any circumstance. you want to tell him to give up - well no shit sherlock. pretty much anyone can give him that advice. how valuable is that advice, exactly, when literally anyone can give it? answer: it's exactly worthless. so, since you asked, i say keep your mouth shut and let him win or lose on his own merits. he's not a child, and you're not his dad.