The target audience for Soylent is people for whom the pleasure of "eating tasty food" is weaker than it is for you. If you think of a use of time that you theo

The target audience for Soylent is people for whom the pleasure of "eating tasty food" is weaker than it is for you. If you think of a use of time that you theoretically approve of but rarely feel inclined to choose over other activities (looking at paintings is an example of this for many people), you have a good approximation of what "eating food" feels like for many people.