You won't find it at Best Buy, obviously, but we sell a software product that starts at US$1.4 million, not including any support or customization. (It's a sup

You won't find it at Best Buy, obviously, but we sell a software product that starts at US$1.4 million, not including any support or customization. (It's a super-small niche product and saves our customers tens of millions each year, so we have no trouble getting our price. In fact, we've been told we should charge more by a few customers.) Several of our companies sell software in excess of $100k. Price is completely unimportant. Value is supremely important. That's true whether your selling off-the-shelf software or bespoke software. Interestingly, our unit sales often increase when we raise prices.