I'm willing to bet the aesthetic design is a very deliberate choice. Google knows that there's a lot of skepticism toward the idea of autonomous cars, largely b

I'm willing to bet the aesthetic design is a very deliberate choice. Google knows that there's a lot of skepticism toward the idea of autonomous cars, largely based on their unfamiliarity. By limiting the initial version to 25mph and making it shaped like a Cozy Coupe, they're making it seem as non-threatening as they possibly can.