Google might also consider what else they can suggest to the in car captive audience that they know all about. Imagine this scenario: Google Now - In car edit

Google might also consider what else they can suggest to the in car captive audience that they know all about. Imagine this scenario: Google Now - In car edition: "Since we have plenty of time before your appointment, press 'accept' to stop at the showroom for those soft-furnishings you searched yesterday, and receive a credit towards this ride".