Yes, the conversations with customers totally changed once he was on the scene. Instead of them asking "What is your product again?" in a confused voice, they w

Yes, the conversations with customers totally changed once he was on the scene. Instead of them asking "What is your product again?" in a confused voice, they would ask "How are you different from the other guy?" which then gave a nice opening to tell the story, and get the customer most of the time. Everyone loves the underdog.