Except that I don't think Swiss (or other artisan) watches are bought for purely utilitarian purposes. They're bought for aesthetics, as status symbols and for

Except that I don't think Swiss (or other artisan) watches are bought for purely utilitarian purposes. They're bought for aesthetics, as status symbols and for the old time/luxurious brand they convey. Smart watches are another category entirely: they're wearable computers. The timekeeping aspect is backtracked, and they might well dominate on basis of their utility. But Swiss and other artisanal watches will persevere as at least a niche for their elaborate mechanical aspects that give them value beyond the prime use of timekeeping. As for paper, I thought the dominant argument in favor of ebooks is that it's easier on the eyes. Storage and recording mechanisms are a whole other ballpark. They're fetishized for nostalgic reasons, but such things are replaceable by their definition.