Watches are male equivalent of jewellery; so long as vanity exists, and there isn't an alternative, easy-to-discern display of wealth/style, they will stay. Al

Watches are male equivalent of jewellery; so long as vanity exists, and there isn't an alternative, easy-to-discern display of wealth/style, they will stay. Also the Rolexes are almost artificially made scarce; adding to the allure of wealth.