It's not entirely meaningless, though. It brings to mind 'friendly' and 'fuzzy', and 'dynamic' in a way that 'Xerox' does not. The way a word sounds definitely

It's not entirely meaningless, though. It brings to mind 'friendly' and 'fuzzy', and 'dynamic' in a way that 'Xerox' does not. The way a word sounds definitely carries some level of 'meaning'. Whether this was intentional, or whether it plays a big role in Trello's success is a different story.