I just read Japan Crate's about page [1] and I wonder if their opening paragraph, and apparently their inspiration, was their initial experience with you. 'One

I just read Japan Crate's about page [1] and I wonder if their opening paragraph, and apparently their inspiration, was their initial experience with you. 'One day, I had a craving for some Meiji Apollo Chocolates (one of the most popular chocolates in Japan), so I scoured the Internet looking for some. The only service I found was both expensive and slow as they ship from Japan. Nonetheless, I placed an order for about 10 candies to be shipped to me for around $40. 3 weeks later, I opened the package to find melted chocolate and broken hard candies because it was in transit for so long. I thought, there had to be a better way, thus Japan Crate was born.' Their execution is quite impressive IMO and you could definitely take their example as inspiration yourself for iterative improvements: website, better packaging, bulk shipping, etc. Also, you could take a look at [2] and try to optimise for locations in that list - marketing, shipping, language, etc. On another note, it's quite amusing, but fitting, that you both use Japanese style cartoons to explain the process to your audience!\ Good luck! P.S I met Japan Crate's CEO at Collision Conf in May in Las Vegas - he's a cool guy and seriously passionate about getting Japanese candy to the world! [1] http://japancrate.com/about http://japancrate.com/about [2] http://www.japan-talk.com/jt/new/6-biggest-Japanese-communities-outside-Japan http://www.japan-talk.com/jt/new/6-biggest-Japanese-communit...