Startups are 1% inspiration and 99% perspiration. His description of running a market experiment is bang on the nail. 99% of ideas will fail. You have to see if

Startups are 1% inspiration and 99% perspiration. His description of running a market experiment is bang on the nail. 99% of ideas will fail. You have to see if market demand actually exists by getting a product out for people to try. During that process people can steal your idea. If you get traction you have to move fast.