And you know this from what, exactly? I've seen far more businesses fail due to traction problems than have succeeded and then been driven out due to margins.

And you know this from what, exactly? I've seen far more businesses fail due to traction problems than have succeeded and then been driven out due to margins. Sure, it's possible--but if you've got 4 dump trucks of money pulling up instead of 5 this week, that's a better class of problem.