That case is different. Virgin started with music records and was already a huge brand by they time they launched the airline. They launched tons of products an

That case is different. Virgin started with music records and was already a huge brand by they time they launched the airline. They launched tons of products and all of them were called Virgin (mobile, cola etc). May be a better question would be "Who would'a thunk you could name a record label 'Virgin' and get it off the ground?"