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A counterintuitive name can be an excellent choice. Who would'a thunk you could name an airline "Virgin" and get it off the ground?
by matt4077 11y ago
A counterintuitive name can be an excellent choice. Who would'a thunk you could name an airline "Virgin" and get it off the ground?
- 001sky 11y agoThe history of "Virgin" is worth considerin in slightly more detail. It was an established brand well before they got into airlines. https://en.wikipedia.org/wiki/Virgin_Records https://en.wikipedia.org/wiki/Virgin_Records
- vijayr 11y agoThat case is different. Virgin started with music records and was already a huge brand by they time they launched the airline. They launched tons of products and all of them were called Virgin (mobile, cola etc). May be a better question would be "Who would'a thunk you could name a record label 'Virgin' and get it off the ground?"
- EliRivers 11y agoOn the other hand, virgins don't have a global reputation as a sign of dirtiness and poor cleanliness standards.