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They are gaming the brand name, it seems. Lycos was acquired by Ybrant Digital in 2010. Ybrant later merged with an Indian company. It's now traded on Indian st
by arihant 11y ago
They are gaming the brand name, it seems. Lycos was acquired by Ybrant Digital in 2010. Ybrant later merged with an Indian company. It's now traded on Indian stock exchange.
Ybrant is behind this. So, technically, not the same Lycos.
- adam12 11y agoI would think that using the name Lycos would hurt the company.
- arihant 11y agoI thought that too. But for some reason Ybrant is hell bent on milking it. They are still running the Lycos search engine and are slowly transitioning all their B2C products under Lycos brand. I don't know how it helps as Lycos died in the west and nobody knew about it in India.
- BorisMelnik 11y agowow, I was kind of shocked when I realized that just now.
- fierycatnet 11y agoOh, my first thought was "that's one company I haven't heard of in a long time". Figured Lycos is trying to do something cool for their come back. Guess not.