Great point. 2014 revenue: 12.5B (11.5B advertising, 974MM payments and other fees) 2014 users: ~1.3B but probably ~700MM daily users Annual Revenue per user

Great point. 2014 revenue: 12.5B (11.5B advertising, 974MM payments and other fees) 2014 users: ~1.3B but probably ~700MM daily users Annual Revenue per user: ~$8.85 - ~$17 (depending how you count it) My personal experience is that people claim that they would pay more for things than they actually would, especially when its more on principal (privacy). And I imagine just having to go through the trouble of handing over your credit card would be a significant deterrent. That's why I imagine companies like Apple are so insistent to have payment information on file to make that transaction easier.