It was more or less invented by Xerox, but they never brought it to market. Why not? Xerox was a multi-billion-dollar company and didn't want to "waste time"

It was more or less invented by Xerox, but they never brought it to market. Why not? Xerox was a multi-billion-dollar company and didn't want to "waste time" on a product that at the time had a very small potential market. That's how Alan Kay sums up the history, anyways. There's a much more complete account in Fumbling the Future: How Xerox Invented, then Ignored, the First Personal Computer: http://www.amazon.com/Fumbling-Future-Invented-Personal-Computer/dp/1583482660 http://www.amazon.com/Fumbling-Future-Invented-Personal-Comp...