A few years ago, this company's TV ads said something to the effect of, "You too can learn to RUN a computer." I always thought the word "run" was odd -- kind

A few years ago, this company's TV ads said something to the effect of, "You too can learn to RUN a computer." I always thought the word "run" was odd -- kind of like I was going to learn to run a cement mixer or something. Now, I wonder if it was an attempt at selection bias; perhaps there's a correlation between those who respond affirmatively to the notion of "running" a computer are those least likely to read the fine print or return the CDs on time.