That article misses the boat. American cultural exports aren't popular because of some Ten Year Plan by the government to promote them. They're popular becaus

That article misses the boat. American cultural exports aren't popular because of some Ten Year Plan by the government to promote them. They're popular because they've found things that appeal to a large number of people, and because they represent the culture of the United States, which is still has (if somewhat tarnished) the appeal of anyone, from any background, being able to "make it". I don't see China competing in this "race" at all, to be honest. A culture rooted in extreme nationalism and glorification of the past, what is attractive about it to anyone who doesn't happen to be Han Chinese? India, on the other hand, has a lot more to offer, in my opinion again, but if the popularity of Bollywood movies and music are any indication..