This is a great essay (and shows that even if it’s predictable, it’s always good to balance criticism with praise, support, and a sense of a positive path forwa

This is a great essay (and shows that even if it’s predictable, it’s always good to balance criticism with praise, support, and a sense of a positive path forward.) As for Sacca’s suggestions, I have mixed feelings on the specific features he suggests for encouraging people to Tweet more (“Tweeting Shouldn’t Be So Scary”) and increasing engagement (“Using Twitter Doesn’t Need To Feel As Lonely”) but I like his suggestions about improving the timeline: “Live Is The Biggest Opportunity Yet.” This is the section he describes most lucidly and is the simplest to implement on top of the existing product. It’s currently done in a ham-​fisted way—where I am in India it prods me with modal dialogs about cricket matches!—but there will need to be less prodding if it’s built as a standard set of pages where you can follow the best tweets for a sporting event, TV show or news topic while the situation is ongoing even if you’re logged out. It’s a bit like following a hashtag, with some curation and highlighting of popular tweets on the topic thrown in. “Channels Will Make Twitter Easy, Easy, Easy.” I sort of lost the thread in the middle of reading this in terms of figuring out exactly how this is different from Live or other category based curated tweets but I kinda get it. These are his examples: “Want to know what are the most popular articles linked to on Twitter? That should be a channel. What are the most popular sites linked among the people we follow or people that our friends follow? Great channel. Which books are people Tweeting about? Channel. Which videos are garnering the most attention? Channel. Any particular .gifs blowing up? Channel.” “Twitter’s Save Button Would Let You Keep All The Good Stuff.” This is a relatively complex concept and would be difficult to implement in a clear way but I like the idea. “We could keep every product we saw mentioned, every book that looked interesting, every destination we wanted to visit someday, every concert we wanted to go see, and every ad that piqued our curiosity. All of this could be saved to a Vault within Twitter with just one button in line with the RT and Fav buttons in each Tweet.”