I see truth in what you write. However, given that I can't see a movie for less than $15, that $1.5B represents only 100M views, and if you theorize that only

I see truth in what you write. However, given that I can't see a movie for less than $15, that $1.5B represents only 100M views, and if you theorize that only 1B of the world population is wealthy enough to occasionally blow $15 to watch a movie, that implies 90% of the population is uninterested in VFX demo reels, which isn't all that dramatically different from my engineering estimate, especially given we could cherry pick examples to "prove" either your claim or mine, or play games with $ per unit time to reach either conclusion. I completely agree that $1.5B is important business, yet it makes my point that appealing to a narrowcasted local maxima of VFX fans also simultaneously means perhaps 90% of the population will be uninterested. And the point I'm trying to make isn't that 10% of the population is irrelevant, but if someone could crack the code and disrupt the industry and instead of narrowcasting, make something of broad appeal that perhaps half the population would be interested in, that mysterious idea would be worth about $7.5B which is actually pretty good revenue for a startup. But it'll never happen if the entrenched oligopoly isn't disrupted. I honestly have no idea how to exploit the market, but "obviously" there's a huge under served market with possibly staggering revenue, for some future startup that can figure out how to make movies that appeal to more than about 10% of the population. Piles of money are sitting out there, waiting to be harvested... There are similar analogies and financials with pop music. Entrenched industries have pretty much figured out how to sell simple mass produced formulaic music to each generation's (each years?) teens. There seems no biological or psychological reason a better industry competitor couldn't sell 3 to 7 times as much if they could appeal to more than young kids. Eventually someone will crack that startup opportunity and make mid nine figures. Finally ditto, kind of, with sports. "Everybody is a baseball fan" but only about 5% of the population actually watches the world series. If you take existing advertising revenue and multiply it by a fraction representing some magic startup pixie dust that gets maybe 50% of the population to watch, that's some serious ad revenue money; in fact its "football" type money, LOL, which is a whole nother topic.