I haven't checked it out in awhile, but the last time I did, I also remember not being able to find the Logout functionality. "I'm not a tech newbie." <-- I su

I haven't checked it out in awhile, but the last time I did, I also remember not being able to find the Logout functionality. "I'm not a tech newbie." <-- I suspect that is why the UI is difficult for you (and me too). Ello's UI seems to purposely break convention and therefore predictability for anyone used to convention, in the spirit of an artistic and minimal design. I'd liken it to how millennials enjoy the "playful discovery" of Snapchat's UI and anyone over the age of 25 finds it confusing and frustrating. I agree it's a confusing UI (probably only at first, as with anything) but I also appreciate that they are trying some new ui patterns and doing something different as far as design. That's kind of their point, they're not Facebook or Google+, they're something different, and they have the freedom to experiment and be different.