Cadillac tried to compete with Lexus and Infiniti by lowering prices. Sales nosedived as the price reduction was seen as confirmation that Lexus and Infiniti m

Cadillac tried to compete with Lexus and Infiniti by lowering prices. Sales nosedived as the price reduction was seen as confirmation that Lexus and Infiniti made better cars. Again, I've heard the story a number of times, but I can't prove it. Also, the 1980s were the height of Cadillac's atrocious badge engineering, where they's just throw different grilles on the same car across all the different makes. I have a better pricing story that I'll be using on my new blog soon.