It feels like the same underlining luxery branding of Apple products. Those guys are tacky and cheap, we are HBO. Apple doesn't even own a TV, they go to the ar

It feels like the same underlining luxery branding of Apple products. Those guys are tacky and cheap, we are HBO. Apple doesn't even own a TV, they go to the art house theater... With the car industry about do become part of the ecosystem it makes sense. Get in a Google Taxi and you'll have to watch targeted ads the whole way there. Get in an Apple Taxi and listen to classical music.