3 ms·
Also, more profitable to spend money on advertising to maximize the return on existing treatments, than on trying to develop new drugs. The current pharmaceuti
by Brakenshire 11y ago
Also, more profitable to spend money on advertising to maximize the return on existing treatments, than on trying to develop new drugs.
The current pharmaceutical market unfortunately seems to behave in odd ways.
- fennecfoxen 11y agoIt behaves in perfectly rational and understandable ways that correspond directly with the way it's incentivized. Developing new drugs is expensive, getting them approved is more expensive, and there's no guarantee it will work or be approved. As a corporate entity, drug companies are capable of deploying investors' capital in a variety of ways. If they neglected the ways that actually made money, they would be short on investors pretty quickly.