world's gotta choose And has. A few will pay (to produce or to consume) better content. Some will lament. Some vendors and some consumers will have better c

world's gotta choose And has. A few will pay (to produce or to consume) better content. Some will lament. Some vendors and some consumers will have better content and will find (some?) readers will pay. Most readers will be entertained by whatever manufactured news or whatever minimally-engineered product is presented. Those that are not sufficiently entertained can and will look elsewhere. Having been subjected to watching the local "news" (and once you remove the shiny production sets and the perfect hair and computer graphics and event-specific theme music) and various of the mass-market low-cost products, there's "no there there." For me. This is a fundamental feature of modern business; a business is led to monitor and to maintain or reduce expenses and overhead (long-experienced employees are expensive, long-term research is expensive) to stay competitive; it's effectively a slow race to the bottom. To how little news you can have (or software engineering skills, or new pharmaceuticals, or whatever the product...) to fill the allotted product slots and to meet your cost and revenue goals. The world has chosen; both the producers and the consumers. But around the edges of Big Pharma or Big Media? That's where all this consolidation and this business process optimization gets very interesting. Where you get bloggers that post (good) news. Where you get Dr Horrible's Sing-Along Blog, games, tools, or other productions. Where you get hundreds or thousands of musicians offering up music you'd never hear in mass-market media. Where you find the folks that'll buy. Same thing Big Pharma or Big Media are looking for. Except you don't have the overhead.