The huge difference is that they are completely upfront about it, turning it off is trivial and requires no digging into settings as the switch is right on that

The huge difference is that they are completely upfront about it, turning it off is trivial and requires no digging into settings as the switch is right on that page, what they do with your data in terms of the tiles is entirely open source, etc. Plus, the default search engine is paid everywhere. Google, Yahoo, Bing, Yandex, DuckDuckGo, etc all pay for placement in browsers. Users are free to select whatever browser they want in good browsers.