Thank you. Even Microsoft started to fund "Scroogle" ads - while themselves being a similar offender. The point is that Apple is compelled to hand over your d

Thank you. Even Microsoft started to fund "Scroogle" ads - while themselves being a similar offender. The point is that Apple is compelled to hand over your data and backdoor their services just like every other company. The Third Party Doctrine, section 702 of FISA, tap and trace laws, Stored Communications Act, CALEA and numerous other provisions are requirements for Apple to follow - just like every other business. The only thing Apple can do is not voluntarily give extra information (it's true that many large companies do this). Apple's "vault" technology doesn't mean anything if the key space provided by the user is 15 bits and the rest is located in some hardware manufacturer that keeps a list of keys that are available to request. No business is your friend. Every business, by law, has to maximize the profit it can extract from you in return for handing the minimum over. A healthy market will a lot of competition can increase the minimum and lower the maximum, but the relationship stays the same. The rest is branding and marketing. That's not to say that you can't benefit from making trades - it just means that care need be your first priority, and the first part of that is understanding your and Apple's incentives.