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While it's neat to see more companies jumping on board, what they're looking at isn't really revolutionary, despite the polished PR on the website. There are l
by Twirrim 11y ago
While it's neat to see more companies jumping on board, what they're looking at isn't really revolutionary, despite the polished PR on the website. There are lots of companies, research organisations etc working on molten salt reactors. Lots of them, including Oak Ridge National Lab (http://www.forbes.com/sites/jamesconca/2015/01/07/nuclear-power-turns-to-salt/ http://www.forbes.com/sites/jamesconca/2015/01/07/nuclear-po...).
On the surface, this seems kind of like launching an IaaS cloud service and claiming you're introducing something new and innovative.
- chillydawg 11y agoThe more the merrier, imo. If they can do a better job at PR, marketing and "branding" than the more stilted organisations doing the same thing, then they can speed up the changing of public perceptions and speed up eventual adoption.
- jschwartzi 11y agoWell, it's not like there would only be room for one company on the market. The problem with nuclear power is fundamentally a marketing problem, and the winners in the market will be the companies that can successfully distance themselves from the disasters of the past. It's going to be less about fundamentally new technology and more about how well you can market yourself to people who associate nuclear power with Chernobyl and Fukushima Daiichi(which is anyone who hasn't studied the subject extensively). You're especially going to run into problems with the NIMBY crowd. Given their landing page I would have a modicum of faith that they understand this.