The majority of end users have the ability to understand a list in the style of a spreadsheet, which then becomes a simple and effective tool. But sometimes the

The majority of end users have the ability to understand a list in the style of a spreadsheet, which then becomes a simple and effective tool. But sometimes there need goes beyond the spreadsheet. As soon as you add relationships, such as 1-to-many, the average end user is lost. Not just struggling a little, but completely bamboozled. As programmers we often forget that even something as simple as that is a road block for almost all end users. Teaching users about relationships is a dead end, about 90% will never get it. Especially when they are trying to learn about it from a website product. Instead I think 'airtable' would be better placed marketing to web developers and IT departments. Every company I have worked at has requests from other departments wanting a simple database. Most companies are full of these simple internal databases. A tool that allows us to quickly (~1 day) setup a solution and then get rid of the request would be a boon. You should be targeting web developers and IT professionals with your solution.