Blatter's strategy was usually too go against the UEFA, the European soccer confederation and the most powerful continental confederation. For example, he champ

Blatter's strategy was usually too go against the UEFA, the European soccer confederation and the most powerful continental confederation. For example, he championed the South African World Cup bid for 2010. ( After the UEFA managed to get the 2006 cup for Germany.) And he presides over a remarkable increase in the importance of soccer. So he gets reelected, because he is actually quite successful and has a clearly defined voter base. This base may or may not like the corruption, but that is simply not their main concern.