I agree, as much as you need to be paranoid about spam, there is also the flip side: when people(twitter users) need something and your tool helps them connect

I agree, as much as you need to be paranoid about spam, there is also the flip side: when people(twitter users) need something and your tool helps them connect with a vendor it can be magic. Not all unsolicited communication is spam. It's all about targeting and I believe that is what Zack's tool is after.