As far as I can tell, it drives home the point. Straight and without beating around the bush. If someone finds the post as a boring "PR" job, then it probably

As far as I can tell, it drives home the point. Straight and without beating around the bush. If someone finds the post as a boring "PR" job, then it probably wasn't meant to be read by that someone. Agreed, it's not the best of the introductions one typically reads on a TechCrunch or a Vogue cover, but it really hits the eye for someone looking for a job in his dream company, and is deciding to try the service out, having been really exhausted with all the other unsatisfying 'resources' already out there that promise you more than what they can seemingly offer, under the garb of all the "PR" they display on the surface.