I more or less follow this rule. I'll mention iPhone or TextMate without pause, but SpongeBob SquarePants is asking a bit much and (PRODUCT)RED, which is audaci

I more or less follow this rule. I'll mention iPhone or TextMate without pause, but SpongeBob SquarePants is asking a bit much and (PRODUCT)RED, which is audacious enough to require a superscript, is just plain silly.