Here's how you could play it: 1) Play dirty: serve high resolution media (pic an videos) to the users - this results in more data downloaded = costs more money

Here's how you could play it: 1) Play dirty: serve high resolution media (pic an videos) to the users - this results in more data downloaded = costs more money to your users. Here is where you ask them to pay a fair monthly subscription that would cost them less than $x-internet-provider-money (you can make tailor made plans depending on the stats) 2) Make it faster for who pays! At the very top of the page you could add a speed indicator (something like a thin progress bar) to indicate the speed of the page. Then make one of the views (the profile page for example) super fast to tease your users! and the ask for upgrade to premium to get all teH things fast :) No matter how you play it I would "re-brand" it and remove any reference to the FB UI - which I guess is (c) Mark Boy